George Lois: The Big Idea: On Creating the Big Idea Taylor Galloway Michael Phelps

Michael Phelps

Walker Evans and Ansel Adams

investigates how we see ourselves and each other

from Atget to Kertész

estrangements

George Lois: The Big Idea: On Creating the Big Idea Taylor Galloway Michael PhelpsFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics